Raising awareness is the first step towards protecting oneself. When consumers understand their rights, they are better equipped to choose safe products and avoid scams or misleading advertising. In recent years, numerous communication programmes, competitions and campaigns implemented by the Ministry of Industry and Trade in coordination with other agencies have helped bring legal knowledge closer to the public.
Legal knowledge competitions, television programmes, guidance materials and free consultation hotlines have become effective channels for disseminating information, particularly among vulnerable consumer groups such as women, students and people living in remote and disadvantaged areas.
Whereas communication efforts once relied primarily on leaflets and slogans, digital platforms have now made them more engaging and accessible. Dedicated television and radio programmes such as “Combating Counterfeit Goods – Protecting Consumers”, “Markets and the Law” and “Businesses for Consumers” have attracted millions of views and followers, serving as channels for dialogue among regulatory authorities, businesses and the public.
Videos and short clips on safe consumption practices have gained widespread traction on social media, helping make legal knowledge more accessible in everyday life. Even draft laws have been posted on e-commerce platforms to gather public feedback. This novel approach reflects a more open approach to policymaking.
Through the combined efforts of communication, education and technology, public awareness of sustainable consumption has undergone a noticeable shift. Consumers are beginning to pay greater attention to product origins, labelling and environmental credentials, while businesses are becoming more conscious of their responsibilities towards buyers.
Campaigns such as “Green Consumption – Living Well Together” and the “Sustainable Production and Consumption” programme have translated the concept of “green consumption” into concrete action, reaching from schools to rural communities and from supermarkets to e-commerce platforms.
Consumer education not only delivers economic benefits but also contributes to building a more transparent and sustainable society. When people understand the law, businesses comply with it, and the press plays a guiding role, a culture of responsible consumption can gradually take shape, laying a solid foundation for modern economic development.
References
- Văn hóa tiêu dùng bền vững từ giáo dục và truyền thông ↗ (accessed 2025 - 10 - 21)
