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B4SI – Business for Societal Impact

How much a company spends on communities is easy to count; what change that spending creates is what investors and society care about. On Sustainability 360° (Bền vững 360°), FTS CSRA experts introduce the B4SI framework: measuring inputs, outputs and impacts of community investment, the three motivation categories, the depth-of-impact scale and how to apply it to CSR programmes in Vietnam.

B4SI – Business for Societal Impact
B4SI – Business for Societal Impact · Photo: FTS CSRA
Contents
  1. **Overview and origin**
  2. Purpose and main structure
  3. 2.1. Measurement items
  4. 2.2. Three motivation categories
  5. 2.3. Cause areas used for classification
  6. Who uses it and how
  7. Practical example
  8. Notes for use in Vietnam
B4SI – Business for Societal Impact
B4SI – Business for Societal Impact · Ảnh: FTS CSRA

**Overview and origin**

ItemDetails
Vietnamese nameKhung đo lường đầu tư cộng đồng B4SI (Doanh nghiệp vì tác động xã hội)
English nameB4SI – Business for Societal Impact (formerly LBG – London Benchmarking Group)
Issuer / administratorThe B4SI network, supported by SLR Consulting (its parent company, which took over Corporate Citizenship), with a global community of member companies.
NatureA measurement framework and benchmark for community investment, with data verification for members.
Reference scopeVoluntary corporate contributions to communities (cash, time, in-kind), extended to procurement for social impact and business innovation for social impact.

The framework began in 1994 as the London Benchmarking Group (LBG), created by large UK companies to measure community investment consistently. In 2020 LBG was renamed B4SI and broadened into three routes to impact: community investment, procurement for social impact and business innovation for social impact.

Purpose and main structure

Purpose: help companies measure contributions fully, benchmark against peers and demonstrate impact instead of only reporting money spent. It follows the logic Inputs → Outputs → Impacts:

2.1. Measurement items

ItemWhat is measured
INPUTS – what was contributed
CashGrants, donations, sponsorships, contributions to foundations
TimeEmployee volunteering in paid time (valued at salary cost)
In-kindProducts, equipment, pro bono services, premises (at cost)
Management costsCosts of running the community programme (staff, communications)
OUTPUTS – what happened
Community outputsPeople reached, community organizations supported
Business outputsEmployees involved, customers and suppliers reached, media coverage
LeverageAdditional contributions from employees, customers and partners
IMPACTS – what changed
On peopleDepth: connection – improvement – transformation; Type: behaviour/attitude, skills, quality of life
On organisationsNew/improved services, reach more people, better management, staff capacity
On businessEmployee skills, engagement and pride; stakeholder relations; reputation
On environmentEnvironmental behaviour change and outcomes from the programme
The B4SI framework following Inputs → Outputs → Impacts.
Figure 1. The B4SI framework following Inputs → Outputs → Impacts. (AI-generated image) / Hình 1. Khung B4SI theo logic Đầu vào → Đầu ra → Tác động. (Ảnh do AI tạo)

2.2. Three motivation categories

MotivationDefinition
Charitable giftsOccasional support in response to charities' appeals or emergencies
Community investmentLong-term strategic commitment with community partners on issues linked to the business
Commercial initiatives in the communityCommunity activities with direct business benefit (cause-related marketing, brand sponsorship)

2.3. Cause areas used for classification

Education · Health · Economic development · Environment · Arts and culture · Social welfare · Emergency relief · Other support.

Who uses it and how

Users: companies with community programmes, corporate foundations, CSR/ESG teams and listed companies needing data for sustainability reports.

  1. List all community activities; classify them by motivation and cause area.
  2. Value inputs: cash; time at salary cost; in-kind at cost; management costs.
  3. Record community outputs, business outputs and leverage.
  4. Survey impact: depth (connection, improvement, transformation) and type of change.
  5. Report under B4SI; request independent verification and benchmark against peers.
The three B4SI motivation categories and three depths of impact on people.
Figure 2. The three B4SI motivation categories and three depths of impact on people. (AI-generated image) / Hình 2. Ba nhóm động cơ đóng góp và ba mức độ sâu tác động tới con người trong B4SI. (Ảnh do AI tạo)

Practical example

Hypothetical case: Commercial Bank Q runs a “Libraries for highland schools” programme in 2026.
ItemContentValue
Input – CashFunding for 20 librariesVND 4.0 billion
Input – Time1,200 employee volunteering hoursVND 0.3 billion (salary cost)
Input – Management costsCoordination staff, communicationsVND 0.4 billion
Community outputs20 schools, 6,500 pupils with access to books6,500 people
LeverageCustomers donating books via the banking appVND 0.6 billion
Impact on peopleSurvey: 55% of pupils read more often (improvement); 8% clearly improved results (transformation)Depth
Impact on business82% of participating staff feel prouder of the bankEngagement

The programme is classed as community investment because it is a 3-year commitment with the provincial education department and local partners.

Notes for use in Vietnam

  • Separate charity from marketing: brand-linked sponsorship is a “commercial initiative” and should not be added to charitable totals.
  • Volunteering hours: count only hours in paid working time; hours outside work count as leverage.
  • Tax rules: donations deductible for corporate income tax must meet the conditions and documentation of current tax rules – consult the finance team.
  • Measure real impact: combine with a Theory of Change and beneficiary surveys; large programmes can use SROI.
  • Reporting: B4SI data feeds GRI 201-1 (economic value distributed), GRI 203, GRI 413 and the CSI Index.

Method & scope

Content compiled and interpreted from FTS Impact Lab and documents of the issuing body; versions and sources should be verified before publication.

References

  1. B4SI – Framework ↗ (accessed 2026-10-24)
  2. B4SI Annual Review 2023 ↗ (accessed 2026-10-24)
  3. Example of a corporate B4SI verification statement (Burberry 2023/24) ↗ (accessed 2026-10-24)
  4. Cross-references: GRI 201, 203, 413; SROI; Theory of Change; CSI Index (indicators I8, S6, S7) (accessed 2026-10-24)

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